Welcome to the official web page for the documentary film, Shopping For Superman. Be sure to check back with us regularly for all of the exciting updates.


Pre-Production 2015

Through research and early interviews, speaking with key crew and post-production personnel to understand both the scope and commitment to this project, pre-production began in 2015. Attempts at raising early funds for both equipment and travel continued through the end of 2015 and gained significant traction in early 2016 when physical production began.

Production 2016 – 2017

Production has been in full swing since early 2016 leading to over 40 interviews with industry professionals, retail shop owners, and fans from across the country. Production offices are headquartered in Los Angeles, CA where a significant bulk of comic book industry professionals both live and work. Despite this, travel has been necessary to places such as: New York, Atlanta, and San Diego; requiring even more before Summer 2017. Given the rate of successful interviews captured in 2016 and the amount remaining in 2017; Summer of 2017 is an extremely likely deadline for the transition from principal photography to the post-production process.


This isn’t just a simple cut and paste process. This is the part where we trim away the fat and give our audience the absolute best experience we can. Combing through hours of footage isn’t easy and to guarantee expediency we’re trimming as we go but the whole of the process is more than one person can handle. If you consider the expertise and experience of the many facets of post-production, you really get a clearer picture as to why so many movies have such large budgets. Here are just a few examples of what kind of polishing Shopping For Superman will need after principal photography is completed.


Most films utilize color and tone to convey subtle messages to the audience. For a documentary, this can be a powerful tool to utilize. Color correction is used to give the overall film a sense of uniformity. At the very least it removes the distraction of scenes and shots not matching. It may sound frivolous to some but in reality it’s one of the most valuable tools a filmmaker can wield.


There are many that believe sound is even more important than the picture shown. Don’t tell that to most directors of photography but sound is known to enhance a visual experience exponentially. There’s nothing worse than bad sound on a picture and it can hobble any film’s message by breaking a viewer’s concentration or distracting them from the film’s narrative flow. This is a process that’s meticulous at times and requires a sound editor’s absolute dedication.


Graphics and animations help define a film’s voice, whether it’s meant to have a sense of gravity or one that’s playful, graphics are instrumental in informing an audience with minimal distraction from the story. It’s an art form in its own right.


Current models of distribution for a project this size are changing at a significant rate. A growing number of filmmakers have made note that it’s never too early to start shopping a film to distributors; people who already have the infrastructure to get a movie out to the people who want to see it. This is an older means of getting a film seen by audiences but a reliable one.

For documentaries, self-distribution has a greater potential for a film to reach a wider audience and avoid the traditional distribution model’s problematic over-head expenses. Self-distribution, like anything in this business provides no guarantees but the likelihood of visibility is greater which makes it the most appealing. While the specifics of Shopping For Superman’s distribution model are still uncertain, it is very safe to assume that the film will be made available to the widest audience for the most reasonable costs.


Shopping For Superman needs your help.

Charitable contributions of any amount are what’s needed to complete production and begin post-production.

While expenses have been kept low with careful planning and the remarkable aid of fellow professionals, people who provide a service deserve the compensation their expertise and experience has earned them.

Money is one of the most direct ways you can help but there are other huge means as well.

If you want to support Shopping For Superman, donate here!Contribute



Social Media

Social Media is the new word of mouth. Following or liking Shopping For Superman on Twitter and Facebook helps show distributors that there’s an audience for this film.

While that’s a huge help in and of itself, your likes and shares will help us reach more people than we can on our own.

Last but not least, and certainly the least selfish reasoning, we want the chance to stay in touch and hear from you as we continue our steady march to a completed film.

Moral support and kind words are worth their weight in gold.


In-Kind Donations

In-kind donations are essentially any contribution that can be assigned a fiscal value such as: any professional work, gear loan / rental, assistance with travel, participating with interviews; essentially anything that would cost us time or money.

What it gets you, apart from helping us make the best film we can with limited means (and a big thank you), is the chance for a line in our credits and not just a general Special Thanks credit either.

YOU would be contributing to the active completion of this film. That makes you a member of the team and we welcome the chance to grow.

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