Welcome to the official web page for the documentary film, Shopping For Superman. Be sure to follow us on social media by clicking the following links:



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Shopping For Superman is an in-depth look at the history of comic book shops and how they and their owners continue to make a difference. Through interviews with industry professionals and the shop owners themselves, Shopping For Superman, explores the cultural significance and ever evolving relevance of your friendly neighborhood comic shop.


Pre-Production 2015

Pre-production for this film began in 2015 with the filmmaker’s intent of sharing their love of comic book shops and the impact they’ve made on the world at large but more personally, on the filmmakers themselves. After reaching out to local shops in the LA area first and then spreading their focus to a national stage it became all too clear that this project would require patience as well as a well-honed budget. Attempts at raising early funds for both equipment and travel continued through the end of 2015 and gained significant traction in early 2016 when physical production began.

Production 2016 – 2017

Production began in 2016 leading to over 60 interviews with industry professionals,
retail shop owners, and fans from across the country. Production offices are currently
headquartered in Los Angeles, CA where a significant bulk of comic book industry
professionals both live and work. Despite this, travel has been necessary to places such
as: New York, Portland, Philadelphia, Maryland, Florida, Nebraska, Colorado, Indiana,
and Georgia. Given the rate of successful interviews captured in 2016 and the amount
remaining in 2017; Summer of 2017 was a perfect deadline for the transition from
principal photography to the post-production process.


The post-production process for documentaries is widely mistaken as a straightforward
process of trimming footage down until it fits the narrative the filmmakers are trying to
shape. If only it were that simple. Not to imply that it’s a slog but it can be daunting for a smaller team than your typical feature film. This is an unscripted project, for the most
part, and building the narrative takes time and both a keen eye and ear. It’s a wide-
ranging process full of more than just simple editing techniques, post-production
includes MANY other areas of expertise that help craft the perfect story.


Most films utilize color and tone to convey subtle messages to the audience. For a
documentary, this can be an incredibly powerful but wholly subtle tool. Color correction
is used to give the overall film a sense of uniformity but in many ways color shapes the
tone of an image and adds to the message. At the very least it removes the distraction
of incongruity. It may sound frivolous to some but in reality, it’s one of the most
significant contributions to the whole process, second only to sound.


There’s nothing worse than bad sound on a picture and it can hobble any film’s
message by breaking a viewer’s concentration or distracting them from the film’s
narrative flow. Dialogue, sound effects, and the quality of music are all vital means of
keeping a viewer’s attention but also informing them of the story. Though some work is
done in the editing process to clean up exposition and or interference, when you get a
project back from a sound designer who knows what they’re doing, the results are like
night and day.


Graphics and animations help define a film’s voice, whether it’s meant to have a sense
of gravity or one that’s more playful, graphics are instrumental in informing an audience
with minimal distraction from the story. It’s an art form in its own right and one we don’t
intend to ignore. This is one of the more time-consuming aspects of the whole process
and requires, like everything else, expert attention.


Current models of distribution for a project this size are changing at a significant rate. A growing number of filmmakers have made note that it’s never too early to start shopping a film to distributors; people who already have the infrastructure to get a movie out to a market or audience that wants to see it.

For documentaries, self-distribution has a greater potential for a film to reach a wider audience these days and avoid the traditional distribution model’s problematic over-head expenses. Self-distribution, like anything in this business provides no guarantees but the likelihood of visibility is greater which makes it the most appealing. While the specifics of Shopping For Superman’s distribution model are still uncertain, digital outlets are the most likely targets, such as: Hulu, Netflix, and Amazon Prime.


Shopping For Superman needs your help.

Charitable contributions are the fuel that help make this project go.

Money is one of the most direct ways you can help but there are other huge means as well.

If you want to support Shopping For Superman, donate here!Contribute



Social Media

Social Media is the new word of mouth. Following or liking Shopping For Superman on Facebook and Twitter @Shop4SupeDoc helps show distributors that there’s an audience for this film and helps to drive new visitors to this site. Every new set of eyes brings another chance to get this film funded!

We want the chance to stay in touch and hear from you as we continue our steady march to a completed film. Moral support and kind words are worth their weight in gold.


In-Kind Donations

In-kind donations are essentially any contribution that can be assigned a fiscal value such as: any professional work, gear loan / rental, assistance with travel, participating with interviews; essentially anything that would cost somebody time or money.

What it gets you, apart from helping us make the best film we can with limited means (and a big thank you), is the chance for a line in our credits and not just a general Special Thanks credit either.

YOU would be contributing to the active completion of this film. That makes you a member of the team and we welcome the chance to grow.

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